Press
It has been a month in vogue for MYKITA with the new designs of the season hitting the pages of established glossies and independent titles from around the globe. Standout eyewear models from MYKITA MYLON, MYKITA STUDIO, as well as the collaborations with Maison Margiela or Tim Coppens complement the graphic contrast and colourful mood of spring fashion editorials.
Tuesday 20/03/2018
Press
From alpine accessory to street couture, MYKITA eyewear traverses seasons and continents in this jam-packed press review. Alongside familiar editorial favourites, such as the MYLON and MYKITA & BERNHARD WILLHELM shield designs, expressive model FEDOR from the MYKITA / DAMIR DOMA collaboration adds steam-punk aesthetic.
Friday 23/02/2018
Collective
Talking no compromises, good design and two decades in the record business with the Perlon trio. Plus, the full background story on the MYKITA + PERLON collaboration.
Tuesday 06/02/2018
Press
From established fashion bibles to cult niche publications the world over, MYKITA has been a prominent presence in the editorials of 2017. Fashion-forward MYLON and HYBRID sunshields and graceful metallic constructions became the go-to designs of the international stylists. With sci-fi cat-eye shapes, experimental round models and neon colour accents, MYKITA has created new aesthetic codes within eyewear to take into 2018.
Thursday 01/02/2018
Press
Shields had a big moment in the international fashion press the past month. From Italy to Mexico and over to Japan, fashion editors showed their weakness for a variety of striking MYKITA sun-shield and visor designs. The continuing love affair with round eyewear shapes is also notable. Whether oversize optical frame or experimental sunglass model – round is the new black.
Friday 22/12/2017
Collections
Originally a pure stainless steel collection, MYKITA LITE has evolved into an eyewear concept that unites two contrasting materials: acetate and stainless steel. MYKITA JOURNAL examines the details behind the compelling look.
Wednesday 20/12/2017
Press
Embellished surfaces with dark tones and natural textures make for a editorials with a luxurious feel. MYKITA MYLON conquers the fashion pages for the upcoming winter season with sun shields in the most varied shapes and colours. Intricate and slender, the characteristic MYKITA stainless steel designs in modern metallic tones provide a poetic point of contrast.
Monday 20/11/2017
Collective
The New York-based fashion designer, and recent MYKITA collaborator, collects influences from the most diverse scenes and scenarios to create the storytelling around his collections. MYKITA JOURNAL gets the full story on dirt bikes and tequila.
Wednesday 25/10/2017
Press
Favouring oversize silhouettes and geometric contours, international fashion editors incorporate the newest MYKITA eyewear highlights in style scenarios ranging from film noir to outdoor rugged man, and even a bit of high school wrestling. The September editorials are strong on masculine looks.
Friday 20/10/2017
Insight
Model Parisian Amalie Gassmann may live in New York and jet around the world, but never misses fashion week in Paris. Here, she shares her local tips for Paris in 24 hours with MYKITA JOURNAL.
Wednesday 27/09/2017
Press
From oversize sunshields to refined optical models, the late summer editorials signal the shifting seasons with wide-ranging style scenarios. Bigger appears to be better with fashion editors from the US, UK, Germany, Italy, China or Japan mostly opting for the oversize models.
Monday 25/09/2017
Collective
The straight-up head designer and co-founder of FourTwoFour on Fairfax tells MYKITA JOURNAL about the importance of staying true, his favourite looks and places, and the story behind the MYKITA for 424 collaboration.
Friday 15/09/2017
Press
Adding a graphic touch, a sportive sense of futurism, acting as a beach accessory or an artful design object – MYKITA eyewear appears across a truly international press selection in July, including renowned fashion titles from France, Italy, Russia, Vietnam, Taiwan, China, Japan and South Korea.
Monday 28/08/2017
Press
The June fashion editorials are testament to the directional eyewear styles by MYKITA. Oversize sportive shields and futuristic metallic constructions, preferably round, emerge as the favoured eyewear styles this season – being bold is the main thing.
Thursday 20/07/2017
Insight
A conversation about personal shopping with the resident eyewear stylist at the MYKITA Shop Los Angeles, who can tell you in a split-second if that monochrome gold cat-eye is fab or a fail.
Monday 03/07/2017
Press
As the warm weather advances the international fashion editorials strike a sporty pose. Among glistening swimwear, sportswear silhouettes and streetwear swag, the statement MYKITA styles for the new season show poise and presence. After all, summer is the time to shine!
Saturday 10/06/2017
Insight
19 Rue du Pont aux Choux, 75003 Paris – MYKITA opens a new shop on a quiet street in Le Marais. The district with its dizzying network of winding streets and small lanes exudes both old-world charm and the buzz of contemporary creative culture.
Wednesday 10/05/2017
Press
Contemporary versions of the cat-eye and oversize round emerge as the statement styles of the upcoming season. Frames combining a radical lift in the corners with the modern two-dimensional look set a sci-fi rockabilly vibe. With a subtle nod to the psychedelic, the new round styles deliver an easy nonchalance.
Wednesday 10/05/2017
Insight
From avant-garde fashion design to flea market finds, a Georgian garden brunch or the most stylish schnitzel – long-time friend of the MYKITA HAUS, fashion designer Petar Petrov, shares his tasteful recommendations for Vienna.
Wednesday 19/04/2017
Press
Welcome to a vast and varied monthly press review. Layered textures and contrasting style elements are recurring themes of spring fashion editorials from France to Japan. MYKITA glasses are a beloved item to give an outfit a different twist: a pure masculine frame gives floaty feminine fashion an edge, sporty shield glasses lend classic rock-chick ensembles a futuristic spin.
Monday 10/04/2017