Insight
Switch down a gear and cruise through the City of Angels with Zoe Latta, California-native and co-creative director of fashion label Eckhaus Latta. Tales of neighbourhood yoga, late-night taco trucks and Karl Lagerfeld-approved vintage gems set an atmosphere full of low-key appeal.
Thursday 28/11/2019
Insight
Sindhorn Village, Soi Langsuan, 10330 Bangkok – MYKITA arrives to one of Southeast Asia’s most dynamic and vibrant centres. The Berlin eyewear brand is now welcoming visitors at its new home situated in the Sindhorn village development in the city’s cosmopolitan Pathum Wan district.
Monday 18/11/2019
Insight
In town to unveil its pop-up shop at famed fashion mecca The Webster in South Beach, MYKITA chats to the men’s buying director Rodolphe Nantas about the city’s must-sees, best fashion finds for the season and the cosmopolitan appeal of the MYKITA for The Webster Limited Edition sunshield.
Thursday 14/11/2019
Insight
Slip into daily life in NYC via the seasoned senses of Mike Eckhaus. The New Yorker native and co-creative director of fashion label Eckhaus Latta has got the requisite skills on how to beat the hype, avoid the crowds, find authentic eats, and generally have a cute time.
Tuesday 17/09/2019
Insight
28 Songren Rd., Xinyi Dist., Taipei City 110 – MYKITA welcomes visitors into its first shop in Taipei, located in the exclusive Bellavita building in the Xinyi district. This new home in the cosmopolitan Taiwanese capital is a showcase for the clear MYKITA design language and high-tech aesthetic.
Thursday 01/08/2019
Insight
From record shopping to seaside seafood in a disused Seventies nightclub and an insider’s guide to the city’s Brutalist architecture, electronic music producer Sau Poler reveals Barcelona at a different tempo with a city tour that feels as fluid, uplifting with a touch of nostalgia as his own music productions
Friday 26/07/2019
Insight
458 Broome Street New York 10013 – MYKITA Shop New York moves into a new location in the heart of Soho. With a sunlit and spacious character that invites exhibitions and events, the shop makes a natural addition to the neighbourhood.
Friday 28/06/2019
Insight
Carrer de València 249, 08007 Barcelona – MYKITA opens its first shop in Spain in a historicist building centrally located on a corner of the Passeig de Gràcia, bringing the reduced design language and high-tech aesthetic of the global eyewear brand to the Eixample district.
Friday 28/06/2019
Press
A prominent presence in the fashion editorials of 2018, MYKITA put in regular appearances in established fashion bibles and cult niche publications alike. Fashion-forward sunshield designs from MYKITA MYLON and the collaboration lines with Maison Margiela and Bernhard Wilhelm were a top favourite with stylists. KITT and SELINA by MYKITA +MARTINE ROSE emerged as the darling of independent fashion titles. Refined models with tinted lenses from MYKITA STUDIO or MYKITA & BERNHARD WILLHELM placed MYKITA’s signature stainless steel artistry at the centre of directional eyewear style.
Tuesday 29/01/2019
Press
Fine stainless steel designs by MYKITA dominate the international fashion editorials this past month: tinted lenses from SILVER and STUDIO 7 keep sunglass fashion relevant through the dark season and futuristic cat-eye designs such as MIZUHO and CYNTHIA fit right into the sharp, eclectic styling this winter.
Monday 07/01/2019
Press
Shields are the name of the eyewear game this autumn – from high-fashion cat-eye varieties to sporty wraparound styles. The popular MMECHO001, BLAZE, TRUST and PEPPER continue to make a bold statement across the international fashion pages. On the flip side, there are airy, feminine styles from LESSRIM, STUDIO 7 or retro optical models such as ALASIE and CYNTHIA also making an impact.
Tuesday 04/12/2018
Press
For each emerging trend this season there appears to be a MYKITA style to match. Fashion-forward shields like VICE or MMECHO001 sharpen up voluminous, sporty layers. The archetypal shapes and softly tinted lenses of STUDIO 7 put the finishing touch on retro Seventies ensembles. High performance MYLON shields mix with body-conscious fits and glitzy accessories for a sports couture look. And finally, Nineties shapes and colours from the collaboration lines with Martine Rose, Maison Margiela or Bernhard Willhelm add the perfect accent to offbeat styling for young and old.
Tuesday 16/10/2018
Press
Fall fashion issues are trickling in featuring several high-profile appearances from MYKITA. Oversize sunshields from the main collection and collaboration lines make beloved accessories to infuse autumn ensembles with that luxe sporty edge that’s so now – MYLON is the new black! Independent fashion publications are head over heels for the oddball-appeal of cropped cat-eye shapes, KITT and SELINA.
Wednesday 10/10/2018
Collective
In a four-part interview series, MYKITA JOURNAL invites some of the most creative minds working out of Berlin right now to test drive their favourite LESSRIM models, while sharing insight into their current thinking, methods and physical workplaces.
Friday 05/10/2018
Press
Chic silhouettes, dreamy tones, and sporty vibes – the multiple facets of MYKITA design are on display throughout the international fashion press. Oversize sunshield models in the MYLON material and softly tinted metal frames remain the favourites of fashion editors. Another popular feature are optical models in pure shapes and reduced material concepts.
Tuesday 21/08/2018
Collective
In a four-part interview series, MYKITA JOURNAL invites some of the most creative minds working out of Berlin right now to test drive their favourite LESSRIM models, while sharing insight into their current thinking, methods and physical workplaces.
Thursday 16/08/2018
Press
MYKITA is celebrating not one but two cover stories from the past month: Rapper Maître Gims gives good face in a GQ France editorial sporting a selection of MYKITA MYLON models, while Tim Coppens collaboration frame TEQUILITA adds a futuristic element to a summer beach scenario from the front page of Madame Figaro. Slim, steel optical models from LITE and STUDIO 5 show the bookish, preppy side to MYKITA, while KITT from MYKITA + MAISON MARGIELA keeps the Nineties rave wave rolling through the summer fashion pages.
Thursday 12/07/2018
Collective
In a four-part interview series, MYKITA JOURNAL invites some of the most creative minds working in Berlin right now to test drive their favourite LESSRIM models, while sharing insight into their thinking, methods and workplaces.
Friday 06/07/2018
Press
Three strong eyewear looks by MYKITA hit the international fashion editorials and set the mood for summer. There is the attention-grabbing slim silhouette in acid tones of MYKITA + MARTINE ROSE collaboration frame KITT. STUDIO 7 and the new MYKITA & BERNHARD WILLHELM arrivals answer the call for transparent pastel lenses in slender steel rims. Oversize sporty sunshields in MYLON demonstrate surprising versatility by fitting just as well into winter snowfields as in an urban summer setting.
Tuesday 12/06/2018
Collections
The spring crush with pure and reduced eyewear constructions continues in April with several models from the LITE and LESSRIM collections staking their claim on the product pages and fashion editorials of the international press. Notable appearances also by bolder members of the collection, such as MYKITA + MARTINE ROSE collaboration frame KITT, which alongside with STUDIO 7 sunglasses illustrate the diversity in MYKITA eyewear design.
Friday 01/06/2018