After getting back to the roots in 2013 with a series of images that paid homage to Berlin, MYKITA’s new campaign takes us on a journey to an otherworldly place. Watch the Making-of film to have a look behind the scenes of the shoot and get some insight into the method and madness of the photographer.

Making of: MYKITA campaign 2014

Lanzarote’s volcanic and desert landscapes provided a remarkable stage to show MYKITA‘s eyewear collection in a series of unconventional scenes. Once again, artist and photographer Mark Borthwick was responsible for capturing the scenes, adding his distinctive ethereal touch to the images. The bubbly team: a mix of family, friends and models gathered on the island to produce the wondrous pictures in a candid atmosphere filled with laughter and play. 

The song accompanying the video is the title track to “We The Common”, the latest album of alternative folk rock music group “Thao & the Get Down Stay Down”. The carefree and joyous album is a major step forward for the already beloved band, with 12 songs capturing their singular spirit.