Press
The June fashion editorials are testament to the directional eyewear styles by MYKITA. Oversize sportive shields and futuristic metallic constructions, preferably round, emerge as the favoured eyewear styles this season – being bold is the main thing.
Thursday 20/07/2017
Insight
A conversation about personal shopping with the resident eyewear stylist at the MYKITA Shop Los Angeles, who can tell you in a split-second if that monochrome gold cat-eye is fab or a fail.
Monday 03/07/2017
Press
As the warm weather advances the international fashion editorials strike a sporty pose. Among glistening swimwear, sportswear silhouettes and streetwear swag, the statement MYKITA styles for the new season show poise and presence. After all, summer is the time to shine!
Saturday 10/06/2017
Insight
19 Rue du Pont aux Choux, 75003 Paris – MYKITA opens a new shop on a quiet street in Le Marais. The district with its dizzying network of winding streets and small lanes exudes both old-world charm and the buzz of contemporary creative culture.
Wednesday 10/05/2017
Press
Contemporary versions of the cat-eye and oversize round emerge as the statement styles of the upcoming season. Frames combining a radical lift in the corners with the modern two-dimensional look set a sci-fi rockabilly vibe. With a subtle nod to the psychedelic, the new round styles deliver an easy nonchalance.
Wednesday 10/05/2017
Insight
From avant-garde fashion design to flea market finds, a Georgian garden brunch or the most stylish schnitzel – long-time friend of the MYKITA HAUS, fashion designer Petar Petrov, shares his tasteful recommendations for Vienna.
Wednesday 19/04/2017
Press
Welcome to a vast and varied monthly press review. Layered textures and contrasting style elements are recurring themes of spring fashion editorials from France to Japan. MYKITA glasses are a beloved item to give an outfit a different twist: a pure masculine frame gives floaty feminine fashion an edge, sporty shield glasses lend classic rock-chick ensembles a futuristic spin.
Monday 10/04/2017
Press
The oversize, geometric and quirkier side of MYKITA lights up the fashion pages on both sides of the Atlantic and the Asia Pacific in the past month. With a mood ranging from cheeky to romantic and minimal to elaborate, the international fashion editors tell the inspiring style stories for the season. On the occasion of the MYKITA STUDIO launch, several German daily newspapers take a peek behind the scenes at MYKITA HAUS.
Friday 10/03/2017
Collections
MYKITA’s creative director talks about how the label’s conceptual eyewear line MYKITA STUDIO came into being and reveals what is coming next from the design series.
Tuesday 28/02/2017
Insight
Step inside the MYKITA HAUS and meet some its members: Tobias Witzel, retail administration manager at MYKITA for six years, shares his experience.
Wednesday 22/02/2017
Press
The international press offers a pretty antidote to winter weariness via a selection of fashion editorials with all the shiniest sunglasses.
Friday 10/02/2017
Insight
Herrengasse 19, 1010 Wien – MYKITA opens its newest shop, the second in the Austrian capital, in a classical baroque Palais centrally located in Vienna’s First District.
Wednesday 01/02/2017
Insight
Midnight snacks in Korea Town, Eggslut sandwiches and all the architecture, arts and vintage markets in between – global spirit and L.A. local Natalia Pereira shares her inspiring take on Downtown and around.
Wednesday 18/01/2017
Insight
MYKITA presents the new collection via a series of personal portraits photographed by long-time collaborator and friend of the MYKITA HAUS, artist Mark Borthwick.
Wednesday 18/01/2017
Collections
The beach getaway, the swanky Alps, a cosy family dinner or hedonistic New Year’s celebrations – MYKITA JOURNAL presents a discerning eyewear edit with the fitting frame for a number of winter holiday scenarios.
Tuesday 20/12/2016
Press
From high fashion visionaries to cool kids and avant-garde ladies - whether in Vogue, Elle, Man of the World or L'Officiel, fierce and futuristic looks characterize the many moods MYKITA had in this year's worlwide fashion editorials.
Saturday 10/12/2016
Press
Stripped bare or suited up – the right pair of MYKITA glasses adds refinement to any ensemble as illustrated by the two standout masculine looks that kick off this month’s press review. This season’s sporty visor model shows off its unisex appeal starring in both male and female style stories.
Friday 25/11/2016
Collective
One half of the Ambush Design duo talks to MYKITA JOURNAL about the philosophy behind the label, the appeal of round glasses and how to spend an insane weekend in Berlin.
Thursday 24/11/2016
Press
At last autumn arrives to the international fashion pages with textures, patterns and colours coming together in a show of artful layering. As optical or sunglass frames, MYKITA adds distinctive colour accents to the September editorials in matt baby, blue, dove grey, gleaming gold, camouflage or white python. Eyewear silhouettes in oversize round, sporty shield and extravagant butterfly shapes also work to catch the eye.
Monday 10/10/2016
Insight
Art, architecture, shopping, food, food, food and nightlife – Ciara Broadbery, fashion editor at Euroman magazine, shares her local knowledge on the buzzing and ever-tasteful Danish capital.
Friday 07/10/2016