Insight
Carrer de València 249, 08007 Barcelona – MYKITA opens its first shop in Spain in a historicist building centrally located on a corner of the Passeig de Gràcia, bringing the reduced design language and high-tech aesthetic of the global eyewear brand to the Eixample district.
Friday 28/06/2019
Press
A prominent presence in the fashion editorials of 2018, MYKITA put in regular appearances in established fashion bibles and cult niche publications alike. Fashion-forward sunshield designs from MYKITA MYLON and the collaboration lines with Maison Margiela and Bernhard Wilhelm were a top favourite with stylists. KITT and SELINA by MYKITA +MARTINE ROSE emerged as the darling of independent fashion titles. Refined models with tinted lenses from MYKITA STUDIO or MYKITA & BERNHARD WILLHELM placed MYKITA’s signature stainless steel artistry at the centre of directional eyewear style.
Tuesday 29/01/2019
Press
Fine stainless steel designs by MYKITA dominate the international fashion editorials this past month: tinted lenses from SILVER and STUDIO 7 keep sunglass fashion relevant through the dark season and futuristic cat-eye designs such as MIZUHO and CYNTHIA fit right into the sharp, eclectic styling this winter.
Monday 07/01/2019
Press
Shields are the name of the eyewear game this autumn – from high-fashion cat-eye varieties to sporty wraparound styles. The popular MMECHO001, BLAZE, TRUST and PEPPER continue to make a bold statement across the international fashion pages. On the flip side, there are airy, feminine styles from LESSRIM, STUDIO 7 or retro optical models such as ALASIE and CYNTHIA also making an impact.
Tuesday 04/12/2018
Press
For each emerging trend this season there appears to be a MYKITA style to match. Fashion-forward shields like VICE or MMECHO001 sharpen up voluminous, sporty layers. The archetypal shapes and softly tinted lenses of STUDIO 7 put the finishing touch on retro Seventies ensembles. High performance MYLON shields mix with body-conscious fits and glitzy accessories for a sports couture look. And finally, Nineties shapes and colours from the collaboration lines with Martine Rose, Maison Margiela or Bernhard Willhelm add the perfect accent to offbeat styling for young and old.
Tuesday 16/10/2018
Press
Fall fashion issues are trickling in featuring several high-profile appearances from MYKITA. Oversize sunshields from the main collection and collaboration lines make beloved accessories to infuse autumn ensembles with that luxe sporty edge that’s so now – MYLON is the new black! Independent fashion publications are head over heels for the oddball-appeal of cropped cat-eye shapes, KITT and SELINA.
Wednesday 10/10/2018
Collective
In a four-part interview series, MYKITA JOURNAL invites some of the most creative minds working out of Berlin right now to test drive their favourite LESSRIM models, while sharing insight into their current thinking, methods and physical workplaces.
Friday 05/10/2018
Press
Chic silhouettes, dreamy tones, and sporty vibes – the multiple facets of MYKITA design are on display throughout the international fashion press. Oversize sunshield models in the MYLON material and softly tinted metal frames remain the favourites of fashion editors. Another popular feature are optical models in pure shapes and reduced material concepts.
Tuesday 21/08/2018
Collective
In a four-part interview series, MYKITA JOURNAL invites some of the most creative minds working out of Berlin right now to test drive their favourite LESSRIM models, while sharing insight into their current thinking, methods and physical workplaces.
Thursday 16/08/2018
Press
MYKITA is celebrating not one but two cover stories from the past month: Rapper Maître Gims gives good face in a GQ France editorial sporting a selection of MYKITA MYLON models, while Tim Coppens collaboration frame TEQUILITA adds a futuristic element to a summer beach scenario from the front page of Madame Figaro. Slim, steel optical models from LITE and STUDIO 5 show the bookish, preppy side to MYKITA, while KITT from MYKITA + MAISON MARGIELA keeps the Nineties rave wave rolling through the summer fashion pages.
Thursday 12/07/2018
Collective
In a four-part interview series, MYKITA JOURNAL invites some of the most creative minds working in Berlin right now to test drive their favourite LESSRIM models, while sharing insight into their thinking, methods and workplaces.
Friday 06/07/2018
Press
Three strong eyewear looks by MYKITA hit the international fashion editorials and set the mood for summer. There is the attention-grabbing slim silhouette in acid tones of MYKITA + MARTINE ROSE collaboration frame KITT. STUDIO 7 and the new MYKITA & BERNHARD WILLHELM arrivals answer the call for transparent pastel lenses in slender steel rims. Oversize sporty sunshields in MYLON demonstrate surprising versatility by fitting just as well into winter snowfields as in an urban summer setting.
Tuesday 12/06/2018
Collections
The spring crush with pure and reduced eyewear constructions continues in April with several models from the LITE and LESSRIM collections staking their claim on the product pages and fashion editorials of the international press. Notable appearances also by bolder members of the collection, such as MYKITA + MARTINE ROSE collaboration frame KITT, which alongside with STUDIO 7 sunglasses illustrate the diversity in MYKITA eyewear design.
Friday 01/06/2018
Press
Reflecting the lighter mood of spring, reduced and slender eyewear constructions seem to dominate the fashion editorials in March. Standout eyewear models from MYKITA MYLON, MYKITA STUDIO, as well as the collaboration with Maison Margiela complement this fine selection in March.
Monday 28/05/2018
Collections
In a four-part interview series, MYKITA JOURNAL invites some of the most creative minds working out of Berlin right now to test drive their favourite LESSRIM models, while sharing insight into their current thinking, methods and physical workplaces.
Friday 27/04/2018
Press
It has been a month in vogue for MYKITA with the new designs of the season hitting the pages of established glossies and independent titles from around the globe. Standout eyewear models from MYKITA MYLON, MYKITA STUDIO, as well as the collaborations with Maison Margiela or Tim Coppens complement the graphic contrast and colourful mood of spring fashion editorials.
Tuesday 20/03/2018
Press
From alpine accessory to street couture, MYKITA eyewear traverses seasons and continents in this jam-packed press review. Alongside familiar editorial favourites, such as the MYLON and MYKITA & BERNHARD WILLHELM shield designs, expressive model FEDOR from the MYKITA / DAMIR DOMA collaboration adds steam-punk aesthetic.
Friday 23/02/2018
Collective
Talking no compromises, good design and two decades in the record business with the Perlon trio. Plus, the full background story on the MYKITA + PERLON collaboration.
Tuesday 06/02/2018
Press
From established fashion bibles to cult niche publications the world over, MYKITA has been a prominent presence in the editorials of 2017. Fashion-forward MYLON and HYBRID sunshields and graceful metallic constructions became the go-to designs of the international stylists. With sci-fi cat-eye shapes, experimental round models and neon colour accents, MYKITA has created new aesthetic codes within eyewear to take into 2018.
Thursday 01/02/2018
Press
Shields had a big moment in the international fashion press the past month. From Italy to Mexico and over to Japan, fashion editors showed their weakness for a variety of striking MYKITA sun-shield and visor designs. The continuing love affair with round eyewear shapes is also notable. Whether oversize optical frame or experimental sunglass model – round is the new black.
Friday 22/12/2017