HELLO TAIPEI!

28 Songren Rd., Xinyi Dist., Taipei City 110 – MYKITA opens its long-awaited first shop in the Greater China region. Situated in the exclusive Bellavita building in the Xinyi district, the MYKITA Shop Taipei brings the clear design language and high-tech aesthetic of the Berlin-based global eyewear brand to the cosmopolitan Taiwanese capital.

"We’ve had a strong customer following in Taiwan since our founding in 2003,“ says MYKITA founder Moritz Krueger. “As one of the main cultural centres in the Asia-Pacific region, the capital city of Taipei makes a natural choice for the second MYKITA Shop in this important market. The physical shop space brings all aspects of the MYKITA product, service and design philosophy to life – we’re proud to welcome old friends and new visitors to experience the brand in its entirety.”

Developed by the MYKITA in-house architectural team, the interior design concept references the traditional red brick architecture in all its varied rusty tones and textures that is so characteristic for Taipei – shades of red on surfaces ranging from soft and matt to rough and glossy are used for the mix of ready-made industrial items and custom-designed furniture pieces in the shop.

The high ceiling is left exposed to reveal the functional elements of the building – pipes, wiring and air-ducts – all coated in a dark, matt wine red, while the grey terrazzo flooring of the 77-square-metre space provides a cool contrast. The signature white MYKITA WALL used to display the eyewear models makes a luminous, central feature in the shop. Already visible from the shop entrance, the in-store optical laboratory uses warm tinted glass as a partition, also creating a kind of showcase – the combination of handcraft and high tech that defines the Modern Manufactory comes alive in the shop environment.