Essentially the person responsible for getting the glasses on the shelves of MYKITA Shops around the world, Tobias has been at MYKITA for six years, supporting the shops as the retail administration manager. Here he gives insight into what makes his MYKITA day go around and shares his impressions of the MYKITA HAUS.

MYKITA's retail administration manager Tobias Witzel smiles at the camera

What does a retail administration manager do at MYKITA HAUS?

I see our shops through the setup process, from location scouting, checking of commercial viability to the final hand-over of keys. I’m also involved in the optometric preparations for the MYKITA Shop concept and support with the administrative and operational business process, especially product supply. My wonderful team and I are something like the backbone of the shops.

What is on your desk right now?

It’s pretty tidy actually. I try to keep a neat desk so I don’t feel overwhelmed by too much work. But there is of course my iPhone, a few Post-its, a big water glass and my very essential chewing gum – I’m addicted.

Tobias' desk with a screen, a glass of water and some sticky notes

Name the three most important things to you in your work and why:

Teamwork – fundamental to carrying out a project successfully
Honesty – fundamental to building trust
Identifying with MYKITA, the philosophy and the product – fundamental to daily motivation

What inspires you professionally?

The diversity in music, the diversity of faces, the ocean and the beauty of nature, my family, the complexity of global politics and of course every newly opened MYKITA Shop. It gives customers access to high-end international optics. That inspires me every day.

Tobias' notebook with crossed-out tasks

The best thing about MYKITA HAUS is…

… the different nationalities, the outstanding and interesting people and the inspiring and harmonious company culture.

What is currently your favourite MYKITA frame and why?

KEELUT in Champagne/Glossy Gold – form, colour and style are perfectly coherent.

Describe MYKITA in five words?

Clear, innovative, cool, independent, eyewear

People might be surprised to learn that you are also an excellent…

…Battleship sinker and notorious game cheat.