THE FUTURE LOOK OF SPORTS
The graceful pictures of models in determined, dynamic poses perfectly represent the characteristic modernity of MYKITA MYLON. Displaying a sense of tranquillity and force at the same time, the portrait series also captures the dual nature of the range, which is equally at home in a fashion context or an active sports scenario.
The high-performance MYKITA MYLON models are shown in the more active situations of daily life where the sporty attributes of the line really come into play. Vivid daylight accentuates the fresh faces, crisp architectural lines and surface textures for a sharp and contemporary aesthetic.
The sophisticated compositions with timeless appeal are the work of up-and-coming Dutch photographer Ester Grass Vergara. Graduating from the Royal Academy of Art in The Hague only a few years ago, she already collaborates with brands such as Nike and COS, her work also appearing in publications including Wallpaper, Vogue and L’Officiel.
The historic city of Porto is home to the striking architecture in the background of the campaign images. The Porto School of Architecture and the brand new Porto Cruise Terminal represent the more minimalistic and modern face of this romantic Portuguese city more traditionally known for its well-worn charm.