The unique shop architecture – developed by MYKITA itself – is based on the progressive composition of different room elements and contrasting materials. It is a marriage of ready-made objects removed from their original context, combined with purpose-designed furniture and a stage-like lighting concept. The result is an art installation with a bold and minimal construction that retains the original character of the locations.
The primary design element of the shop interior is the all-white MYKITA Wall. It comprises perforated steel angle beads that are reinvented from their regular function as heavy-duty shelving supports. The resulting structure is backlit and serves as a presentation and display area. Individual shelf elements inserted into the wall provide each model with its own little stage. In addition, out-of-service flight attendant trolleys that have circled the globe a thousand times are given a new lease of life here as a storage facility.
MYKITA’s holistic business philosophy, which brings together expertise from all disciplines under a single roof, is also reflected in the MYKITA Shops. In-house optometrists perform certified eye tests, generate customised optical profiles and adapt the frame and lenses to the wearer’s face. The ”Relaxed Vision Center” integrated into the shops – a specialist lab equipped with state-of-the-art precision instruments from Carl Zeiss research – embodies the company’s holistic approach to design and quality.
MYKITA has its own shops in Berlin, Paris, New York, Copenhagen, Monterrey, Cartagena, Zurich, Zermatt, Vienna and Tokyo. The brand’s eyewear collections are in addition stocked by selected opticians and fashion stores in over 70 countries.